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Time to Pop the Question - Engage With Consumers Maturing UBI Into a Mass Market Proposition




The pay-how-you-drive model uses advanced telematics technology, where driving data as detailed as a tough brake or rapid acceleration can alter insurance premiums.
that specialize in the USPs of Usage-Based Insurance can most definitely attract the auto insurance market. Pay How You Drive Initially, driving information was captured for the aim of investigating accidents or insurance claims. However, the necessity arose to require this technology a step further resulting in the initiation of pay how you drive.

Pocket-Friendly Any initiative which will economize will appeal to the mass market. With an economy that's as rough as sailing through the Bermuda Triangle , consumers are constantly trying to find avenues thereto can cut costs. Usage-based model of insurance combines telematics, analytics and shared data to calculate an policy that doesn't burn the pocket. Insurance premiums are decided supported this data. as an example , if the policyholder doesn't use his vehicle much and may be a very careful driver, his premium are going to be relatively less. Even insurance agencies enjoy this model. within the event of a car crash, for instance , telematics can capture real-time driving data and determine how the accident exactly happened and what damage was done avoiding fraudulent claims and reducing the danger of losses. Incentive-based System and Customizable Features

However, improvement in driving doesn't go unrewarded. Who doesn't love rewards and perks!
If the insured improves his driving style, his premium amounts are sure to reduce. Apart from that, insurance providers offer other customized features that differ from one insurer to a different .
Conditioned to Drive Safely B.F. Skinner had conducted an experiment to review the consequences of rewards and incentives. He put a guinea pig during a box that features a lever fitted inside. whenever the guinea pig pressed the lever a food pellet would fall out. the amount of times the guinea pig pressed the lever during a day increased gradually. This behavior therapy through a gift system is named conditioning .

Humans yield to rewards also . This principle has been utilized in various fields of education, human resource management, marketing, etc. and generated good results. UBI inculcates this principle in its incentive-based model to encourage people to drive safely. Not only does this model economize for both the insurer and therefore the insured but also encourages better-quality driving - a win for all stakeholders. Challenges There are a couple of concerns that require to be addressed.


the opposite concern is regulating the tactic of collecting data in order that clients can transfer their data to a different insurance provider and avail benefits without having to start out from scratch. UBI remains at the infancy stage, and thus these concerns are going to be addressed within the course of your time . However, these challenges outweigh the advantages that UBI has got to offer. These are UBI's competitive advantages which will drive UBI into a mass market proposition. it's essential to teach the masses on how UBI can transform the auto insurance into a system that's profitable for all parties and socially responsible.

Insurers can use this tool not just for offering insurance solutions, but also for marketing purposes through consumer engagement features. The policyholders can pay as they drive which may end in better driving. Usage-Based Insurance may be a multifaceted system of reduced costs, customer engagement and inspiration for responsible driving. the last word outcome of UBI are going to be the contentment of insurance providers, their respective clients, and therefore the society at large

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